【RATS】
LIFE LESSON...
「Way Of Life」をコンセプトに展開するアパレル・ブランド。
2004年にT-Shirtsのグラフィックが中心となりスタート。
以降不定期で発表しているコレクションは普遍的なアイテムを中心に
無骨でありながらも繊細さを独自の観点で表したものとなります。
生きる上で安定を求め保守的になり
固定されてしまう価値観に対してのアンチテーゼ。
「ドブネズミのように地をはって生きてゆく」
身をもって、初めて得ることの出来る本当の経験を
生きる術として日々昇華したい。
それがRATS “Way Of Life”であり
ドブネズミというモチーフの意味するところです。
【Stevenson Overall Co.】
Story...
The basic concept of the Stevenson Overall Co. is to make very high quality clothing to be optionally worn at work (by types that are lucky enough to be able to wear what they want to work) or casually after work and on the weekends.
Our idea is that creative people (our modern day workman) that can wear anything, might consider our collection for a part of their wardrobe.
Imagine for example that SOC might be worn by Artists, Photographers, Architects, Graphic Designers, Illustrators, Clothing designers, Software developers, Interior designers (creative/curious and unconventional types).
To make our collections, we start from examining early functional clothing (workwear, military, outdoor) from the 1800's to the 1960's and then take the best ideas in them and mix them with our own to make garments that can be worn today with a nod to yesterday. We get to make them from the best materials available in collaboration with the best people in the business.
If one wears a pair of SOC jeans for several months in a row, like we do, then the cost averages out.
But not everyone approaches their wardrobe that way and that's fine -- we are not for everybody.
